Hello!

I `m Marco Koeder

Sr. Advisor, Germany & Japan

From Bamberg, Germany

Marco Koeder

My Name is Marco Koeder, I am the Digital Business Director of JWT Japan and I am also involved with helping and advising start-ups around the globe. Before that I worked at MRM//McCann Japan as Digital Marketing Director.

Myself in detail

My Name is Marco Koeder, I am the Digital Business Director of JWT Japan and I am also involved with helping and advising start-ups around the globe.  Before that I worked at MRM//McCann Japan as Digital Marketing Director.


In 2010 I co-authored a global mobile strategy guide book based on the experiences and learnings in Japan called “Six Immutable Laws of Mobile Business” which was published by Wiley in January 2010 in Europe/US and 2012 in Korea.


I came to Tokyo back in 2001 to run a Japanese boutique agency specialized in digital strategies called Cybermedia. During my 10 years there, my team and I spearheaded the mobile strategies of brands like Lufthansa, Renault, Nespresso, Volvo and others.


Before moving to Japan I was a member of I-D Media one of Europe's first online media service agencies that went IPO. I was in charge of building content and marketing strategies for virtual online worlds and online communities. Later I became marketing director of the interactive TV unit of I-D Media called ID-TV helping broadcasters and TV manufacturers with their future interactive TV strategies.


I hold a Master Degree (Diploma) in Sociology (Marketing/Media Science) from the Otto-Friedrich University in Bamberg.


My personal philosophy in life is Kant's Categorical Imperative: “Treat everyone the way you want to be treated”. Adding to that a great quote from Gandhi: “Live as if you were to die tomorrow. Learn as if you were to live forever”


I am helping and advising TeamSourcing and WebHawks IT because I believe in their founders’ bigger mission: Helping a whole country to improve the knowledge and the living standards of its people. Because knowledge is the power that can help nourish current and future generations in Bangladesh. I spend some time in Dhaka myself several years ago. The people I met there were very professional, smart, hard-working, dedicated, reliable and warm hearted. Furthermore I could experience their strong passion for knowledge and self-improvement.


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